Having a business presence on the internet has become a necessity in our today’s world. Digital marketing is helping businesses grow from local markets to global markets. So if you are not taking your business online then you are losing a lot. According to the report by Dentsu Aegis Network. Digital advertising in 2019 witnessed a 26% increase from 2018 to reach Rs. 13,683 crore, where the overall advertising growth was 9.4%. The digital marketing sector is booming and expecting to grow at 27% in 2020 to cross the 17,000 crores mark. In 2020, India has around 700 million internet users, and the numbers are expected to grow to over 970 million users by 2025.
But when it comes to learn digital marketing it may sound tedious for a non savvy. There are many ways to learn digital marketing but the best way is to follow an online course. It will not only make you comfortable with the different topics of the digital marketing but also provides you the confidence to get going and start implementing the things that you learn in the course.
If you search Google for ‘Digital Marketing Courses’ you’ll find a lot of courses covering different digital marketing topics. For example, there are courses that focus only on SEO, social media marketing, Affiliate marketing but they don’t give you a complete picture of all digital marketing channels.
The motive of this guide is to provide a list of complete digital marketing courses that cover a wide range of digital marketing concepts and not just one area. The list includes different types and levels of courses suitable for beginners, intermediate and advanced users.
Top 5 Free Digital Marketing Courses
Below are the best digital marketing courses online you can learn and get certified for free.
- Google digital marketing course
- SEMRUSH Academy
- Hubspot online marketing course
- Learn Digital Marketing for Free – Deepak kanakraju
1. Google Digital Marketing Course
What would be the best platform to learn than google itself. Google is offering a free online platform named Google Digital Garage. It covers a number of courses from career development, Data and tech, and digital marketing. In particular, Google offers the following online marketing training courses:
- Fundamentals of Digital Marketing
- How to start an online business
- How to make sure customers find you online
- How to promote a business with online advertising (Google Ads)
- How to expand a business to other countries
- Mobile Marketing
- Promote a business with content marketing
- Social Media Advertising
If you want to get started with digital marketing and learn the fundamentals of every concept then this course is best for you. For beginners, this course is really helpful. The course is in both video and text format. You can also get the certification after completing the Fundamentals of Digital Marketing.
2. SEMRUSH Academy
SEMrush is one of the leading SEO tool that specializes in keyword research, competitor analysis and Google Ad campaign optimization. The same can be said for the SEMrush academy as well. It is one of the best courses available online. All the courses are specially designed by marketing professionals.
The best thing SEMrush provides is the course designed for learning the SEMrush tools. Many of the top companies and organizations use SEMrush tools. And it can come in very handy if you know how to use SEMrush tools.
The course includes topics on
- Content Marketing
- Social Media marketing
- Paid Media
- Affiliate Marketing
The course is in both video and text format. You can also get the certification after completing the course.
3. HubSpot Online Marketing Courses
HubSpot is one of the leading companies in the digital marketing industry and just like SEMrush, it too has its online academy with a number of categories that provides
- Website design
- Website development
But when you go for the marketing courses it covers almost all the aspects of digital marketing that include
- Content Marketing
- Email Marketing
- Inbound Marketing
- Lead Generation
- Social Media
All the courses are in both video and text format that are taught by experts who are recognized digital marketing professionals with years of experience in the industry. You can enroll in the courses for free and get the certification after the completion of the course.
Acadium which was earlier known as GenM is a must for anyone who has zero knowledge of digital marketing. When I started to learn digital marketing I was overwhelmed by the information around me. I researched a lot and then I came across Acadium.
The courses that are covered by Acadium includes
- Graphic design
- Social media
- Content marketing
- Marketing analytics
- Paid advertising
The course is very beginner-friendly. Although the courses are in Slide formats but for few topics you will get some video lectures as well. You can also download their App.
But the best thing that makes Acadium stand out from others is that they provide free Apprentices. You can complete the courses and then can apply for the apprentices for 3 months where you will get to work and learn with the digital marketing experts.
5. Learn Digital Marketing for Free – Deepak kanakraju
Deepak Kanakraju is a digital marketing professional, author, and trainer. He has designed the course especially for the beginners that cover almost all the disciplines
- Content Marketing
- Google Ads
- Facebook Ads
- Affiliate marketing
Although the course is for beginners the concepts taught in the lessons are very in-depth and really informative. Anyone interested in learning digital marketing can definitely enroll in the course.
Deepak also provides an internship program called DDIP( Digital Deepak Internship Program). This program is a 16 week paid internship program in which you can learn digital marketing by doing it because the best way to learn is to get your hand dirty. You will get paid for completing the assignment.
All the lessons are in video and text format and after completing the course you can get the certificate too.
All the courses listed above are free and perfect for beginners. You can visit all the courses and enroll.
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